Put your marketing hat on and have a good hard look at your website. Is it selling itself? No, not how good it looks because I am sure it is totally awesome but is it doing it’s job for you?

Are you getting lots of client leads or is it just sitting there ticking over and giving you a trickle of leads? Some of my friends sites are gorgeous affairs with the most beautiful work laid out in what is a complex yet visually stunning way. My site which is a quick and straight foward affair with none of the bells and whistles gets me more income at the end of each month. Why? Because most of the viewers of their sites are other designers who go ‘wow’ but don’t convert to clients. Mine which isn’t so fancy has a focus of informing people and giving them everything they may want in easy to digest bites of information along with an easy to navigate format. If it is hard for someone to find your details then you are unlikely to get the work. They will navigate away and find someone else to contact. It is also why I have avoided any use of flash as a lot of people like myself do their browsing via iPhone or iPad.

What is your prime goal for your site. Do you have one? Does it do this? Could it do it better? How?

For example: Have you tried different formats and checked the statistics in comparison to see if you get more conversions in three months one way over another.

Did you have a copywriter work on your website blurb? What is your primary selling point? Are your calls to action working for you? Which pages are losing you the most traffic?

Every six months you should be reviewing your site in comparison to your traffic and developing the site to capture more of the traffic and convert it to clients rather than visitors. This may simply consist of placing a banner or call to action on a popular page reminding people about your services and to contact you for work they may need doing.

How often do you review your site in this way?

After discovering a collection of Star Wars pictures online that were of uncommon or hard to find behind the scenes shots along with unused shots from photo sessions I just had to use a few of them as wallpapers.

I saw this image of the farm from star wars and my dark sense of humour made me think of the 1950′s holiday postcards, advertising some outdoorsy lifestyle shot. In this case the remains of a storm trooper attack. Morbid I know, but this was something done for some of my friends and I thought would share it with everyone

If anyone can tell me who to credit for the shots, let me know so I can add that in for them.

Tattooine and Star Wars is of course copyright Lucasarts.

This has been on my desk for ages, and only recently did I think to take a picture of it to use as my wallpaper.

It is a green sticky note pad, with a face drawn in whiteout tape and some features highlighted using a pen.

I end up with all sorts of hand generated artwork that I create whilst on the phone with clients or waiting for large documents to PDF from indesign.

Let me know if you like this and I will track down more pieces to photograph for use as wallpapers