These days you can find somewhere to get sushi in most shopping centres. The exposure to Japanese food and culture has never been greater than it is now. With the sheer volume of quality animation that has been done, you will no doubt have watched and enjoyed Japanese animation (possibly not even knowing it), and had at least a little bit of exposure to their movies (Akira Kurosawa’s films are all timeless and worth watching, not forgetting Godzilla…) as designers we embrace their different viewpoint on packaging and design and their culture that embraces the illustrated work so whole heartedly.