Quick Response Codes: a great tool for sending additional information to a user. The drawback is that not everyone knows what they are, how to access them or like me, needs to be given a very compelling reason to get my phone out, fire up the QR Code scanner app and then scan the code.
The idea has plenty of potential in that it is not just an encoded URL link but can also entail a person’s contact details – scanning it adds user or company contact details into your address book on your phone.
You know the chair, it looks awesome, it makes your studio look cutting edge. It costs a designers monthly wage (or more) and comes with a pedigree of an industrial designer ethos. It makes the standard office chair look dull, boring and not at all sexy. The problem is that this uber-cool chair invariably isn’t as adaptable as the office chair when it comes to performing its main role.
When I went to the School of Art, it was not uncommon to have an A1 sized folio bag for the various art we generated. Building a portfolio through the graphic design course at Canberra Institute of Technology (CIT) was pretty much all about big impressive pages at A2 format. Carrying those around and using them to show off your work was a pain.
As a youngster, I saw the dominance of music videos and the all powerful MTV make new bands into sensations. The internet has now brought us a totally different method of finding new bands rather than being fed the product that the record labels wanted us to see and purchase.
We can see through the thinly veiled marketing ploys and manufactured pop stars. We want more but we also want something different to what is being shoved into our ears