In updating my portfolio and when working with example advertising, I wanted a beer brand that I could use without needing permission, so my own beer brand was born. It was a reflection of my ‘famous last words’ idea, because stupid decisions invariably are a reflection of inebriation.
![](http://www.bittenbydesign.com/wp-content/uploads/2024/04/Free-Beverage-Aluminum-Soda-Can-Mockup-scaled.jpeg)